It's BLACK FRIDAY! Save 30% sitewide with PBR Shop! USE CODE: BLACKFRIDAY30 to take advantage of this Black Friday sale during this weekend. Don't miss your chance to show off your PBR spirit with t-shirts, top off your look with headwear, stay warm with outerwear, or get your holiday shopping done early with novelties and accessories! Please note, third party items and sale products are excluded from this promotion.