The Ride Ends Here. The Legacy Begins.

Gear up for the most electrifying event in Western sports with the official PBR World Finals Apparel Collection, live from AT&T Stadium in Arlington, Texas. This exclusive line celebrates the grit, power, and precision of the world’s toughest riders on the sport’s biggest stage.

Featuring high-performance jackets, vests, tees, sweatshirts, and headwear, each piece is designed with bold World Finals graphics, premium materials, and Texas-sized style. Whether you’re in the stands or showing your passion year-round, this collection lets you wear the intensity of the Finals with pride.