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The JJ x PBR Collection

Dive into the world of fearless fashion with the JJ x PBR collection. This unique apparel collection is inspired by the bold aesthetics of Jonnie Jonckowski, the first woman to compete against men at a championship level in professional bull riding. JJ x PBR embodies the spirit of one of the great pioneers in all sports, offering you a chance to unleash your style with rugged elegance.

Jonnie Jonckowski, Hall of Fame pioneer, blazed a trail for women in rodeo. A two-time Women's National Finals Rodeo champion in 1986 and 1988, Jonnie's persistence and determination earned her berths in the 1991 and 1993 Men's Bull Riding World Championships. After she hung up her bull rope, she took on a new calling - human and animal service. In 1998, she founded Angel Horses, Inc., a non-profit charity aimed at giving horses, kids, and "kids at heart" a second chance. Their mission is to provide positive physical and emotional stimulus to the senior community by using rescued animals in a therapeutic environment. To raise awareness for the cause, Jonnie has joined forces with Professional Bull Riders to create a collection that reflects the power, tenacity, and untamed spirit that defines her life inside and outside the arena. Featuring designs from her Montana roots, each capsule is inspired by her one-of-a-kind look during her competition years. Every JJ x PBR collection will include several pieces of apparel and accessories as well as a custom commemorative buckle crafted by Montana Silversmiths.

The Professional Bull Riders are excited to announce this joint venture and present a collection that's as bold as Jonnie herself.

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JJ X PBR YETI® Rambler 20 Oz. Agave Teal Tumbler With Magslider™ Lid - Back ViewJJ X PBR YETI® Rambler 20 Oz. Agave Teal Tumbler With Magslider™ Lid
Introducing the YETI® 20 oz Agave Teal Tumbler with MAGSLIDER™ Lid, the perfect companion for those who demand...
Jonnie Jonckowski X PBR Lasso Full-Zip Ladies Jacket - BackViewJJ X PBR Lasso Full-Zip Ladies Jacket
Dress in style with this unique full-zip jacket. Featuring the official JJ x PBR logo on the chest,...
JJ X PBR Southwestern Print Blanket Wrap Poncho - Model Front ViewJJ X PBR Southwestern Print Blanket Wrap Poncho
Current price: $75.00
Discover the perfect blend of style and comfort in our JJ x PBR Blanket Wrap Poncho. Featuring a...
JJ X PBR Pencil Sketch Ladies Crewneck
Introducing the JJ X PBR Fleece Crewneck in Rose Bloom pink, this Jonnie Jonckowski-inspired crewneck features a pencil...
Jonnie Jonckowski Gold & Silver PBR Oval Buckle - Boxed ViewJJ X PBR Gold & Silver PBR Oval Buckle
Current price: $115.00
Show your style with this unique Gold & Silver JJ x PBR Oval Buckle. Featuring the JJ logo in the...
JJ X PBR Keep Ridin' T-Shirt
Current price: $40.00
Celebrate the life and career of Jonnie Jonckowski in this ultra-soft and comfy t-shirt sporting one of her...
JJ X PBR Southwestern Print Tie Front Blanket Wrap Jacket with Hood - Model Front ViewJJ X PBR Southwestern Print Tie Front Blanket Wrap Jacket with Hood
Dress in style with this one-of-a-kind Jonnie Jonckowski x PBR Ladies Jacket. The adjustable, waist-defining belt makes it...
JJ X PBR Fleece Half Zip Pullover
Current price: $45.00
Ultra-soft meets cozy warmth in this JJ x PBR Fleece Half Zip Pullover in teal. Featuring Jonnie Jonckowski's...
JJ X PBR Southwestern Print Wool Jacket with Knit Collar - Model Front ViewJJ X PBR Southwestern Print Wool Jacket with Knit Collar
Full front zip-closure with button down placket Stand-up collar Southwestern print pattern throughout Two front welt hand warmer...
JJ X PBR Silver and Teal Rectangle Belt Buckle
Current price: $95.00
Show your style with this unique silver & teal JJ x PBR rectangular buckle. The buckle features the...
JJ X PBR YETI® Rambler 20 Oz. Agave Teal Tumbler With Magslider™ Lid - Back ViewJJ X PBR YETI® Rambler 20 Oz. Agave Teal Tumbler With Magslider™ Lid
JJ X PBR YETI® Rambler 20 Oz. Agave Teal Tumbler With Magslider™ Lid - Front ViewJJ X PBR YETI® Rambler 20 Oz. Agave Teal Tumbler With Magslider™ Lid - Back ViewJJ X PBR YETI® Rambler 20 Oz. Agave Teal Tumbler With Magslider™ Lid - Lid View
Original price: Current price: $35.00

JJ X PBR YETI® Rambler 20 Oz. Agave Teal Tumbler With Magslider™ Lid

Jonnie Jonckowski X PBR Lasso Full-Zip Ladies Jacket - BackViewJJ X PBR Lasso Full-Zip Ladies Jacket
Jonnie Jonckowski X PBR Lasso Full-Zip Ladies Jacket - Front ViewJonnie Jonckowski X PBR Lasso Full-Zip Ladies Jacket - BackView
Original price: Current price: $75.00

JJ X PBR Lasso Full-Zip Ladies Jacket

JJ X PBR Southwestern Print Blanket Wrap Poncho - Model Front ViewJJ X PBR Southwestern Print Blanket Wrap Poncho
JJ X PBR Muted Aztec Poncho Wrap - Front ViewJJ X PBR Southwestern Print Blanket Wrap Poncho - Model Front ViewJJ X PBR Muted Aztec Poncho Wrap - Back View
Original price: Current price: $75.00

JJ X PBR Southwestern Print Blanket Wrap Poncho

JJ X PBR Pencil Sketch Ladies Crewneck
Original price: Current price: $55.00

JJ X PBR Pencil Sketch Ladies Crewneck

Jonnie Jonckowski Gold & Silver PBR Oval Buckle - Boxed ViewJJ X PBR Gold & Silver PBR Oval Buckle
Jonnie Jonckowski Gold & Silver PBR Oval Buckle - Front ViewJonnie Jonckowski Gold & Silver PBR Oval Buckle - Boxed View
Original price: Current price: $115.00

JJ X PBR Gold & Silver PBR Oval Buckle

JJ X PBR Keep Ridin' T-Shirt
Original price: Current price: $40.00

JJ X PBR Keep Ridin' T-Shirt

JJ X PBR Southwestern Print Tie Front Blanket Wrap Jacket with Hood - Model Front ViewJJ X PBR Southwestern Print Tie Front Blanket Wrap Jacket with Hood
JJ X PBR Muted Aztec Ladies Jacket - Front ViewJJ X PBR Southwestern Print Tie Front Blanket Wrap Jacket with Hood - Model Front ViewJJ X PBR Muted Aztec Ladies Jacket in Green, White, and Red - Angled Left Side View
Original price: Current price: $120.00

JJ X PBR Southwestern Print Tie Front Blanket Wrap Jacket with Hood

JJ X PBR Fleece Half Zip Pullover
Original price: Current price: $45.00

JJ X PBR Fleece Half Zip Pullover

JJ X PBR Southwestern Print Wool Jacket with Knit Collar - Model Front ViewJJ X PBR Southwestern Print Wool Jacket with Knit Collar
JJ X PBR Muted Aztec Poncho Jacket - Front View UnzippedJJ X PBR Southwestern Print Wool Jacket with Knit Collar - Model Front ViewJJ X PBR Muted Aztec Poncho Jacket - Angled Left Side ViewJJ X PBR Muted Aztec Poncho Jacket - Front View Zipped
Original price: Current price: $150.00

JJ X PBR Southwestern Print Wool Jacket with Knit Collar

JJ X PBR Silver and Teal Rectangle Belt Buckle
Original price: Current price: $95.00

JJ X PBR Silver and Teal Rectangle Belt Buckle

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