Dive into the world of fearless fashion with the JJ x PBR collection. This unique apparel collection is inspired by the bold aesthetics of Jonnie Jonckowski, the first woman to compete against men at a championship level in professional bull riding. JJ x PBR embodies the spirit of one of the great pioneers in all sports, offering you a chance to unleash your style with rugged elegance.

Jonnie Jonckowski, Hall of Fame pioneer, blazed a trail for women in rodeo. A two-time Women's National Finals Rodeo champion in 1986 and 1988, Jonnie's persistence and determination earned her berths in the 1991 and 1993 Men's Bull Riding World Championships. After she hung up her bull rope, she took on a new calling - human and animal service. In 1998, she founded Angel Horses, Inc., a non-profit charity aimed at giving horses, kids, and "kids at heart" a second chance. Their mission is to provide positive physical and emotional stimulus to the senior community by using rescued animals in a therapeutic environment. To raise awareness for the cause, Jonnie has joined forces with Professional Bull Riders to create a collection that reflects the power, tenacity, and untamed spirit that defines her life inside and outside the arena. Featuring designs from her Montana roots, each capsule is inspired by her one-of-a-kind look during her competition years. Every JJ x PBR collection will include several pieces of apparel and accessories as well as a custom commemorative buckle crafted by Montana Silversmiths.

The Professional Bull Riders are excited to announce this joint venture and present a collection that's as bold as Jonnie herself.