Dive into the world of fearless fashion with the JJ x PBR collection. This unique apparel collection is inspired by the bold aesthetics of Jonnie Jonckowski, the first woman to compete against men at a championship level in professional bull riding. JJ x PBR embodies the spirit of one of the great pioneers in all sports, offering you a chance to unleash your style with rugged elegance.

Jonnie’s heart is as big as her try. After she hung up her bull rope, in 1998, she took on a new calling -- human and animal service. She started the Angel Horses organization to assist the senior community, at-risk youth, special needs children, and individuals and families affected by cancer with rescued animals in a therapeutic environment. Jonnie has joined forces with Professional Bull Riders to create a collection that reflects the power, tenacity, and untamed spirit that defines her life in and outside the arena as well as the PBR brand.